Did you know that websites which have a blog have approximately 450% more pages indexed by Google and other search engines?
This means that these websites are more visible online and more likely to attract customers or readers. At the same time, almost 8 out of 10 people ignore paid ads and focus on content when assessing a business website.
Facts like these probably make you understand the benefits of having a blog associated with your website. If you don’t already have a blog, now would be the best moment to create one.
But what if you don’t know how to write content? What if you make mistakes and your blog doesn’t become as profitable as it should be?
Well, that’s why you should keep reading this article. You’ll find out a couple of writing tips for beginners and what mistakes you should avoid as a novice blogger.
Writing Tips For Beginners – Top Mistakes To Avoid In 2019
There are numerous free platforms which allow you to create a blog. WordPress is the most popular one and it provides tons of plugins to help you customize your blog. When it comes to writing the actual content, make sure that you avoid the following beginner mistakes:
1. Not Writing on A Regular Basis
Consistency is key in almost anything in life, including blogging.
Writing regular content on your blog helps Google and other search engines understand that your website is alive. This sets you apart from the competition which might update their blogs once every few months.
Make sure that you read at least one post a month and have patience. Google will definitely index your posts and give you priority over other websites in search engine result pages.
2. Not Writing Long Articles
Long articles are also known as long-form content.
This basically means writing pieces of text which are longer than 1,000-2,000 words in total. Although it takes a while to write a more complex and long article, it will pay off in the future.
Why? Simply because Google and other search engines prefer long articles over short ones. A longer article requires more dedication, research, and involvement of the author. This usually means that the writer is an expert in his field and knows how to explain complex topics in laymen terms. As a result, the article will be of higher quality and it will solve the problems of multiple internet users.
On the other hand, short articles tend to treat problems superficially and that’s why you should stay away from them.
3. Not Writing with SEO in Mind
As you probably already know, SEO stands for search engine optimization. This means creating an article which respects Google’s guidelines when it comes to quality. To make your articles SEO friendly, you need to keep a few aspects in mind:
- Having a few keywords spread over your article, but avoiding keyword stuffing
- Having the keyword included in at least one heading
- Using simple words and communicating ideas in clear, concise sentences
Writing with SEO in mind makes your content “evergreen” which basically means that it will be regarded as high-quality by search engines for years to come.
4. Not Having Pictures in Your Articles
An image is usually worth more than a thousand words.
High-quality content always includes a few pictures which represent the ideas conveyed in a graphical manner. As a good rule of thumb, you can have an image in your article for every 250-300 words written.
Various pictures also help to grab the attention of the reader and making him become interested to read more. Even better, you can go with infographics which are images that accurately display interesting statistics. People love infographics and this can make your content more shareable.
5. Not Having a Catchy Title and Hook
The title of your article is usually all that people see at a glance before they click to read more.
Make sure that you make it count!
When coming up with ideas for the title of your article, make sure that you go with something that grabs the reader’s attention. Share a fact, statistics, an interesting idea, a secret, something that has never been said before.
Most bloggers include facts and numbers in their titles such as “top 10 mistakes to avoid when blogging”, etc. This immediately catches the reader’s attention and makes him want to read more because he knows exactly what he’s going to learn by reading that article.
When it comes to the hook, this is the very first part of your article. Again, this is usually all that you have to make the reader interested, so provide a fact, a truth or a secret to “hook” the readers. Chances are that if the hook is good, readers will want to read the entire article!
6. Not Editing Your Final Piece
Professional bloggers never finish a piece of content and simply hit the “Publish” button. It’s important to edit your article and look for grammar and spelling mistakes.
While reading your article again maybe you’ll find out that certain phrases or sentences don’t sound that good. Now you can make fine adjustments to make your article sound better. Experts recommend reading your article out loud because this is how you’ll get a feel of how it sounds and how it flows.
You can also use different types of services only such as Grammarly or the Hemingway App Editor. These tools can automatically check for some grammar mistakes or help you make your text read easier.
Start Writing Your First Piece Today!
These are the most basic writing tips for beginners you can put into practice for the rest of your career as a blogger. You’ll eventually internalize these ideas step by step as you become a more proficient writer.
To help you even more, we’ve prepared a list of blogging tools you can use to make your writing process easier. Check them out!