SEO has long been one of the most important parts of having a successful website. SEO is incredibly important for marketers as it makes your site more visible to people searching certain terms. See, Google uses a complex algorithm to go through sites and determine whether your site features valuable information and content or not.
The more valuable your site, the higher you will rank on Google and the more visitors you will get. Because of this, marketers will optimize their site in hopes of ranking higher. Both e-commerce sites and blogs alike can benefit from using good SEO practices. With that in mind, this article is going to look closer at what SEO means for your blog and how to get started with it.
The Importance of SEO For Your Blog
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SEO is a very complex field that is constantly changing. The algorithm Google uses is always changing, so optimizing your site to keep up can be tough. However, whether you run a blog about fashion, finance or technology, it is important to stick with it.
If you have a blog, your single biggest goal is likely to attract more readers. While creating good content and being consistent is important to your success, so is SEO. It can organically get more people to your site who are interested in the topics you blog about. And with there being tens of millions of bloggers in the USA alone, there is a lot of competition. Without properly optimizing your content, others in your space who have are likely going to take most of the readers and visitors.
Optimizing your blog includes things like using certain keywords and phrases, ensuring your website loads quickly, having unique and full meta-descriptions, and having a mobile-friendly blog. Having a mobile-friendly blog that is optimized for multiple devices is becoming more and more important as over half of all internet traffic is mobile. Also, getting backlinks from reputable websites and high-ranking sites in your niche can be an awesome way to get more visitors. Of course, be sure to consistently create unique and relevant content, as that will help your ranking as well.
By doing the aforementioned things, you will up the chance of your blog has a high ranking on Google. While great content will make them stay, SEO can make or break how many people visit your site.
How to Start Using SEO For Your Blog
SEO is always changing and the right SEO strategy for you might not be the best for someone else. You need to figure out which keywords are best for your niche, how to make URLs more search-friendly, how to correctly keyword images and more. There is a lot to handle initially and it can be stressful.
Because of this, we thought it would be a good idea to offer up some great basic SEO tips to help you get started with SEO on your blog.
Don’t Stuff Keywords
While SEO is all about having relevant and searchable keywords in your content, be sure not to overdo it. If you incorporate too many keywords into your content, it can actually hurt your ranking. Keyword stuffing also makes your content less readable by the visitors. As a result, be sure to use keywords naturally and only when they make sense. Focusing on one or two long keywords per article is a good rule of thumb.
Internally Link When Possible
One of the best ways to boost traffic to certain pages is to link them throughout your website. If you link to yourself, it will encourage readers to check out the rest of your site. However, this tactic of internally linking will also help surface these other pages for search engines to crawl.
Of course, the only link sporadically and only when it makes sense or provides value, don’t spam your other content when it doesn’t belong.
Develop Relationships with Other Sites
While linking internally is great, having other sites link to you is ideal as well. If you get well-known or authoritative sites to link to you, it gives you a better reputation. If you cannot seem to get these links naturally, potentially reach out to other sites in your space and develop relationships with them. The more high-quality sites are linking to your site, the better.
Know the Analytics
In order to truly know if your SEO tactics are working, you need to be aware of your ranking. This can be done through simply checking Google, or going to a site like Alexa. Knowing your page rank will help decide if your current SEO tactics are working or not. It is also a good idea to know more than just your traffic numbers. You should know where your traffic is coming from and what keywords they are using to find you.
SEO can be difficult, but hopefully, this article has been able to give you some helpful information and tips to get started with it and has shown you how important it can be.
About the Author
Wendy Dessler is a super-connector with Linkio who helps businesses with building their audience online through outreach, partnerships, and networking. Wendy frequently writes about the latest advancements in the SaaS world and digital marketing.