If you are serious about your WordPress blog, then verifying it with Google Search Console (previously called Google webmaster tools) is a must. Verifying the blog can help you understand your audience and track your daily traffic. It also provides you with Google’s search statistics and inform you on the latest information regarding internal and incoming links.
If you have not created a blog yet, check this post on How to start a Blog on WordPress
Verify WordPress Blog with Google Search Console (Google Webmaster Tools)
Now we have created a blog, its time to verify it with Google search console using Google site verification meta tag. To do so, follow the below steps
Step 1. Install Insert Headers and Footers plugin by WPBeginner for your WordPress site.
Note : If you have created a blog on Blogspot, usually the site will be verified on its own to the Account connected with Google search console.
Step 2. Sign in to Google’s Search Console website using your Google account . you are going to link your google account with your site and going to prove that you own that particular site. So use a proper Gmail account.
Step 3. On the Search Console Dashboard,Click on the “Add a Property” button. Enter your WordPress blog address on the blank box (do not forget to begin the address with http:// or https://)
You will be taken to the verification page where you will find two methods – Recommended and Alternate methods.
Click on “Alternate Methods” and look for “HTML tag”. After you click on this option, something similar to the following code will appear: meta name=”google-site-verification
This is your key to verifying your site. Copy this code .
Step 4. Open a new window, log in to your wordpress account. Click the “insert headers and footers plugin ” . Under Scripts in header section, enter the html meta tag you copied from search console. Save your settings.
Step 5. Finally, turn back to Google Search Console verification page and click on “Verify”.
Your WordPress site will now be verified and you will have access to all statistical information on how your site is perceived by search engines.