Increasing blog traffic is one of the biggest worries for bloggers. The secret to getting rid of these worries is to diversify your blog posts because monotony is the biggest enemy we face. Readers are always looking for new ideas and approaches to their problems.These 10 types of blog posts will help you get rid of that writer’s block and regularly create fresh compelling content. Most importantly, you will begin to notice massive growth in your blog traffic.
Have you ever dug into a lengthy article and finished without fully comprehending the main points? By compressing information into a manageable number of points or facts, listicles (list articles) protect your readers from such disappointments.
Readers can skim through the content and quickly get the solutions to their problem. They have the freedom to either read more about Point Number 3 for instance or delve into the entire article.
Did you know that sites such as Listverse.com are entirely dedicated to publishing lists?
2.How-to articles (tutorials)
I love this kind of articles. It’s one of the best ways to give value to your readers without worrying about running out of ideas.
Whatever niche you’re in, your audience is always looking for tutorials. If you don’t offer that knowledge, your competitor will and that’s how you lose traffic.
By creating a detailed blog post about how to solve their problem, people trust that you know what you’re doing. They’ll be willing to pay you a pretty penny based on that trust. One of my best performing blog posts is a tutorial on “How to start a blog”
Expert round-ups are basically blog posts that feature the insights of various industry pros.
Your expert round-up journey begins with settling on a topic. Next, get multiple experts in your space to make their contributions. Combine these contributions into a captivating blog post and people will soon be flocking to your blog.
In addition, expert round-ups build your blog’s authority, which ultimately translates to tons of organic traffic.
Here is an example for Expert roundup post on Blogging tools
Interviews offer your readers a fresh perspective on subjects.
Industry thought leaders are the most preferred interviewees by bloggers. Still, you can interview satisfied customers or any other unique persons who contribute to your line of work, including other bloggers.
You can post your interview in written, video or audio format. Regardless of the format you chose, ensure your interview provides value to your users. The questions need to be carefully picked out so that the interviewee can benefit your audience.
For example, if you run a publishing blog and you interview a chef who doubles as an author, ensure you focus on his journey as an author. It might be tempting to major in their career as a chef.
The best part is that the interviewee will often promote your blog post. If they have a large following, it will work wonders for your blog.
Today’s consumer wants to make informed purchases. More importantly, they want that information to come from a third party since it will not be the usual promotional gimmick.
Reviews fulfill that need perfectly by offering testimonials which include, among other things, the pros and cons of a product/service.
However, you need to ensure your reviews are as objective as possible. It is usual for companies to ask bloggers to write positive reviews in exchange for money or a free product or service.
Keep in mind that positively reviewing a bad product will quickly damage your reputation and rob you of blog traffic.
Visual marketing has become the number one strategy for bloggers today and infographics rank high on that list.
Infographics couple your message with great visuals that arrest your reader’s attention. They also break down tons of information into clear, short and precise points, which saves your readers time.
Most importantly, they are easy to share. For that reason, you should strive to include your brand information on your infographic. This helps you to grow your brand awareness and authority.
In that department, Canva is a lifesaver. It’s a great graphics tool for creating captivating infographics.
Case studies provide your readers with in-depth knowledge about a given strategy, product or service. They are often referred to as stories because they narrate a person’s or company’s success or failure.
The most common case studies, which would greatly boost your blog traffic, are those that show the success of your product/service. They pull audiences since they show the specifics of what you do and how it is improving the lives of real people, whom your audience can relate to.
Alternatively, you can help your audience learn from your (or other people’s) failure. Hence, they can improve their lives by avoiding that path.
Your case studies can also show how the strategy you teach or use has helped other people succeed. These should not necessarily be your clients. Check out this case study where Overthink Group shows 10 companies that grew their organic traffic using blogging, which is a service they offer.
The idea behind resource posts is to create a go-to page for a list of the most helpful content or tools. The resources should provide readers with a quick list of alternative solutions to their problem.
This blog type is not only easy to create but also highly impactful to your audience. A quick online search will help you come up with the most helpful tools to address your reader’s problem.
Creating content in the form of checklists, cheat sheets or to-do lists provides value to your audience by simplifying tasks.
In that sense, checklists are pretty similar to how-tos and guides. The only difference is that a checklist is a list of the most valuable points.
Good examples are checklists and cheat sheets that narrow down over 200 Google ranking factors into the most important ones. It helps content marketers, including bloggers like you and I, discover the best SEO tips and tricks for increased organic traffic.
Check out this SEO checklist to better understand what I mean.
People love epic guides because they delve deep into a subject and explain how exactly to execute complex tasks.
However, most writers shy away from guides or end up doing a shoddy job. Once you begin to invest in epic guides, you will realize that they are a goldmine or traffic mine in this case.
The Beginner’s Guide to SEO by Moz is one of the most popular guides ever created. To date, the guide has received over 3 million visitors and I assure you that number continues to grow.
Wouldn’t you want your blog to enjoy and even exceed such traffic?
Congrats, you now have a list of the most popular blog post types today. So it’s about time you stop worrying about using varying content to explode your blog traffic. However, keep in mind that this is not a full list of the blog types you can leverage into increased traffic. Others include blog series, guest posts and controversial posts.
At the end of the day, the key is to diversify your blog posts, avoid monotony and create an exciting, informative and engaging blog for your readers.