A lot of people ask this question, what are top benefits of blogging for small business owners and how would that help in 2020.
My response is fairly simple.
Every large business in the world started as a small enterprise. This is true for some of the oldest companies of the world to relatively new entrants that are now multi-billion Dollar giants.
Understandably, in olden days there were fewer competitors. Hence, each small business could easily carve a niche. But if we see in recent years, almost every small business became a giant due by marking a very strong online presence. Such examples include Amazon and Airbnb, among others.
This brings to my mind a very famous quote by Bill Gates. He says: “If your business is not on the Internet, soon your business will be out of business.” Indeed, a lot of otherwise excellent enterprises have floundered and failed because they failed to mark any credible online presence.
And blogging is the best way for small businesses to surge forward in 2020 and beyond.
Benefits of Blogging for Small Businesses
Obviously, you’ll question what are the benefits of blogging for small businesses. Actually, there’re countless benefits. However, in this article, I’ll write about some of the topmost benefits of blogging for small businesses and their reasons.
Blogging for Customer Outreach
Usually, a small business doesn’t have big budgets for conventional advertising through billboards, ads in newspaper, TV or radio. In such cases, blogging is an excellent way to extend your customer outreach. A blog allows you to write about your small business, its products and services and a lot more.
Furthermore, blogs also enable customers and prospective leads to ask questions. This means, you’re actually engaging in customer service, albeit during your spare hours. Responding to comments and queries on your blog helps develop loyalty to your small business: people know you’re responsive and responsible.
Honest Reviews Help Decision Making
Your small business would either be selling own products or services of those from other suppliers. Regardless, when you write honest reviews about your own products and services or those of others, prospective customers know what they’ll be paying for. This helps them take better, informed decisions and make proper choices.
Nowadays, most costumers- Business-to-Business (B2B) and Business-to-Consumer (B2C) depend upon excellent and honest reviews because they’re taken more seriously than conventional advertisements. If your reviews are clear, honest and help customers, you can definitely expect a surge in business.
Blogging Enables Storytelling
A common link among every human is, they love stories. One of the top benefits of blogging for small businesses is that it enables you to tell real-life stories about your customers. People tend to identify with these stories and want to replicate that wonderful experience in their personal life. In stark contrast, conventional advertising does not allow you to tell much of a story due to high costs.
Additionally, you can also introduce affiliate-marketing links on your blogposts, provide a link where people can buy the stuff and pay on the blogsite, as there are so many successful affiliate marketers doing that.
You can present these real-life experiences of consumers in the form of interviews, testimonials, pictorials and even videos. In fact, most blogs of small and large businesses contain a proper blend of all these elements. As a result, a visitor to your blog remains entertained and eventually becomes a loyal customer.
A lot of small business owners wrongly believe that email marketing is outdated or no longer relevant. On the contrary. Email marketing remains one of the essential components of digital marketing. If you use email marketing prudently, it can work wonders for your small business. You can get visitors to your blog to subscribe for email updates.
You can send email updates about any new launches, product or service line extensions, special offers and seasonal campaigns. Or you can also make special offers to a select group of leads to convert them as customers. Blogging and email marketing work in synergy to benefit your small business immensely.
If you closely watch the trend nowadays, most of the large corporations also have blogs. They provide news and updates and lots of other information through these blogs. As small business owner, you too can avail these top benefits of blogging.
About the Author
Mitali Roy is passionate about blogging and writing. She fondly calls it “the art of words”. She is unique and so is her content. Blogging about education is something that she loves doing.