Social media plays a pivotal role in bringing traffic to a blog or website. Among the social networks available, Pinterest and Instagram are more evolving nowadays.
We come across various success stories of people utilizing these networks for their business.
Though Pinterest sounds easy, making it successful is bit tedious. You need to know proper marketing tactics and best practices to make your board successful.
So I reached to some of the Experts and asked them to share their marketing tips.
ROUNDUP : WHAT ARE YOUR TOP PINTEREST MARKETING TIPS FOR BEGINNERS?
Sue Dunlevie – Founder of Successful Blogging
1. For starters, give your Pinterest page a name in line with your pen name, blog or even your Twitter handle; in other words, a name that people will recognize or even Google.
Also, set it up as a business account, even if you’re not a “business” per se, as this will allow you to get your Pinterest profile verified.
What this does is much more important than a little check mark next to your name.
It also gives you access to Pinterest analytics, so that you can watch everything from how many people are pinning directly from your blog or website to how often your pins are being repinned.
2. Color psychology does play a part in which images get repinned the most often.
For example, studies have shown that when images feature a variety of dominant colors, rather than just one dominant color, they’ll get more repins and shares.
3. The images that get the most repins also have something else in common: they’re typically long and skinny, something that Pinterest, in general, seems to favor.
After all, they have restrictions on the width of images, but not height. Ideally, your images will be between 238 and 735 pixels wide – they will display at 238 pixels wide on Pinterest, and will expand to up to 735 pixels when clicked.
The length is up to you – longer images will take up more real estate on the screen.
Dexter Roona – Founder of Infobunny
Here are my 3 Pinterest Beginners Marketing Tips
1. For some reason, SEO (Search Engine Optimization) scares the life out of bloggers. The thing is you need it. And this is not just a Google thing.
Yes, SEO is a major factor in ranking well on Google but remember Pinterest is also a search engine, a Picture search engine that ranks our pins.
So if you really want to build Pinterest Traffic to your site then you are required to know a little SEO to rank well on Pinterest.
The great news is that Pinterest SEO is as easy as it gets.
2. Consistency. You have to post daily to at least a few boards of interest. Share related content as well as your own to your boards.
Use the 80/20 rule. 80% content that you like and is related 20% your own that way you build boards with great content that includes your own content.
3. Not using the popular image format. Pinners love the all portrait style images they don’t tend to repin square images or landscape images.
So adopt portrait even if it means making specific images for Pinterest that don’t even appear on your site
You can read my Pinterest Traffic Guide for more info here
Janice wald – Founder of Mostly Blogging
1. Have fewer boards. Once I deleted many of my boards, Pinterest could see that I posted about blogging. Then, when people searched “blogging,” they found me.
When I had many miscellaneous boards, Pinterest didn’t know what my content was about and showed it to fewer people using what is now their search engin
3. Make your pins colorful. Eye-catching pins do best.
Anna Zubarev – Founder of Annazubarev.com
Here are my top 7 Pinterest tips.
1. Use your Pinterest for Business.
2. Optimize your Pinterest Profile with the right keywords; BIO, Board names, and pin descriptions.
3. Pin Daily
4. Apply 80/20 rule.
5. Collaborate with others.
6. Use Pinterest friendly images, create them in canva.com
7. Lead with Value to your followers and readers. Give them a reason to follow you.
Louise Myers – Founder of Louisem.com
Making Standout Pinterest Images
1. Go Tall –Contrary to most social platforms which prefer horizontal images, the best shape for Pinterest is tall, or portrait. Pinterest tells us that the optimal aspect ratio is 2:3, which means 1 1/2 times as tall as it is wide.
2. Keep it simple –80% of Pinterest use is on mobile devices. That means most Pinners are seeing images in the feed at about one inch wide!
Whether your Pin is a plain photo or an image with text on it, make sure it communicates what it’s about at a small size.
3. Be consistent –The best thing you can do for your business – and your sanity – is to develop a “brand look.” This means that all your visual content has a similar look, with the same colors, fonts, and feel.
If you’re baffled on how to develop a “brand” – just pick a Pinterest template in an easy design tool and get started.
Use it again for your next Pin – changing the words and/or photo, but keeping the same colors, fonts, and filter.
It may morph over time as you see what works – and that’s fine. Just get started!
Anna Bennet – Founder of White glove social media
Astounding blogging facts! 6.7 million People publish posts on a blogging websites regularly, with 12 million posting blogs to their social media.
What that means to you is that if you want people to notice your blog you’d better have a winning game plan from the get go. Please don’t try to figure this out on your own.
Be smart – that means learn from others who have had done what you want do. Take a course on how to blog, and then a course on how to use Pinterest Marketing for Business. You have to do both.
It’s the fastest way to accomplish your goals without banging your head against the wall and wasting time! If you want to have massive success as a blogger do whatever it takes to be amazing and strive for greatness.
That includes learning from experts.
One of the beautiful things about leveraging Pinterest for your blogs is that there are very likely Pinterest users looking for topics you want to write about.
In addition, your blog will continue to go viral over time because that’s the nature of the platform. That doesn’t happen on other socials.
As a matter fact Facebook recently said their newsfeed algorithm will favor connections and discussions, NOT posts from businesses, brands and media.
Pinterest helps you win in another big way too! Pinterest can help you get found on the first page of Google! What that in mind here at three blogging tips for beginners.
Step 1: Identify who your target audience is
Demographics; age, gender, location, interests etc. If you don’t know who you are talking to, then how do you know they’d be interested in what you have to say? If you don’t make the time to figure this out then you’ll simply attract the wrong audience.
Step 2: Don’t be all things to all people
Today I’m going to challenge you to think about your niche in a way that makes you stand out.
This is not an option, this is mandatory if you want your audience to pay attention to what you have to say. Be an expert in something…and hopefully you’re one of the early adopters.
Your ultimate goal is to be known as the go-to person when it comes to getting information on a specific topic.
When you position yourself as an expert you will get more followers, increase your engagement, and grow your business.
This is one of the reasons why I have a thriving business. I decided early on that I wanted to become a Pinterest expert.
I decided that my team and I weren’t going to do Facebook, Instagram, Twitter, and all the other socials. Pinterest marketing is our niche and will always be just that.
Step 3: How do you produce awesome content for Pinterest when your time is limited?
How can you turn that one blog post into five or more pieces of content? Let’s assume at this point that you’ve figured out your content so the most obvious next step is to create a content calendar.
Blogging requires you to be organized. You need to do the following every time:
Use the Guided Search Tool by leveraging the top keywords.
Use CoSchedule to write great headlines.
Create five Pinterest images and add a text overlay for your blog title. Each image should have a different blog title.
Create an infographic, a checklist, and so forth for your blog post that Pinners can take action on.
The good thing about creating different blog titles is that it is like doing a split-test to see what your audience engages with the most.
But more importantly having more images on Pinterest will drive more people back to your website.
More clicks = more sales.
Like I said, there is so much competition on Pinterest that it is vital you create original images that lead back to your site. One image per blog post isn’t going to cut it.
Blogging isn’t an easy business, and there are a lot of potential snags that can undermine your success. Remember work smarter, not harder. You can do this!
Marc Guberti – Founder of Marcguberti.com
Here are my pinterest marketing tips:
1. Get More Consistent With Pinning: Before you think about growing your audience, you need to consistently pin new content on Pinterest.
Once you start pinning, you can then think about growing.
2. Incorporate More Group Boards Into The Mix: A great way to grow on Pinterest is by creating your own group boards.
Not only will having contributors result in a stream of new content, but as they grow their audiences on Pinterest, your group boards will also grow.
3. Promote Your Content Most Of The Time: I don’t understand why people don’t promote themselves enough on social media. People promote other people’s content too often.
Regardless of who the author is, people only care about the content if it empowers or entertains. If your content does one or both of those things, why not share your stuff more often?
My sincere thanks for all the experts who took part in this roundup.
Your turn – Are you utilizing these marketing tips? Don’t forget to share these pinterest tips.